Elevate your
everyday.
ALTRD is the functional pouch built as a true nicotine alternative — all the ritual and the lift, none of the nicotine.
For the 5 a.m. alarms, the double shifts, and the long drive home.
Everything you want from a pouch. Nothing you don’t.
Millions of adults love the pouch — the ritual, the freshness, the lift. ALTRD keeps all of it and removes the nicotine entirely.
Natural caffeine paired with L-theanine delivers a lift that settles in smooth — the feel pouch users actually want.
Same format, same freshness, same all-day carry. Park it and get back to work.
A supplement, not a tobacco product. No stigma. No compromise.
Built for long days.
Every active earns its place. No filler, no mystery blends.
Natural Caffeine
From guarana and green coffee — strong, lasting energy for the whole shift.
Taurine
The endurance workhorse you already trust.
L-Theanine
Takes the edge off the lift — alertness without the jitters.
Panax Ginseng
Traditional support for stamina and vitality.
Rhodiola Rosea
Fatigue resistance when the day runs long.
Vitamins B6 + B12
Support for normal energy metabolism.
Spec Sheet
One can. Whole day.
First pouch in before the boots are laced. The day starts on your terms.
Coffee’s long gone. You’re not. Steady lift, hands free, head clear.
Where the energy drink crowd crashes. Pouch two. Keep moving.
Alert for the road. No crash, no wired-at-midnight. Clock out clean.
No sugar crash at 2 p.m. No empty cans rolling in the truck. No nicotine, ever. Just work.
Pick your lane.
Be first in line.
ALTRD is coming to retail shelves and online. Drop your email for launch day access and early offers.